Senior Associate Product Manager - Digital Originations

1w1 week ago

Atlantic Union Bank

Glen Allen, US · Full-time · $90,179 – $150,557

About this role

The Senior Associate Product Manager serves as a strategic leader responsible for shaping and executing the vision for digital deposit account opening and onboarding experiences. This role partners closely with digital, marketing, technology, and operations teams. It delivers seamless, customer-centric solutions that drive growth, efficiency, and compliance.

Define and own the digital deposit origination strategy aligned with organizational goals. Identify market trends, customer needs, and competitive insights to inform the digital origination roadmap. Lead vendor selection and management for digital deposit origination platforms and related services.

Collaborate with the digital technology team to optimize UX/UI for intuitive, frictionless journeys. Partner with technology to integrate digital origination platforms with core systems like online banking and CRM. Ensure seamless data exchange for a unified customer and teammate experience.

Establish and track KPIs such as conversion rates, time-to-open, abandonment rates, and customer satisfaction. Use data-driven insights to optimize processes and enhance outcomes. Partner with legal, compliance, and risk teams to maintain regulatory adherence while reporting to the Head of Banking Product and Strategy.

Requirements

Bachelor’s degree required
5+ years of experience in digital banking, product management, or Fintech
Proven track record in product management, digital originations or onboarding platforms
Strong analytical, strategic thinking, and vendor negotiation skills
Excellent communication and stakeholder management abilities
Strategic mindset with ability to translate vision into actionable items
Customer-first approach with deep understanding of digital user experience
Data-driven decision-making and KPI management

Responsibilities

Define and own the digital deposit origination strategy aligned with organizational goals
Identify market trends, customer needs, and competitive insights to inform digital origination roadmap
Lead vendor selection and management for digital deposit origination platforms and related services
Ensure vendor performance meets business objectives
Design and continuously improve the end-to-end digital deposit account opening experience
Collaborate with the digital technology team to optimize UX/UI for intuitive, frictionless journeys
Partner with technology to integrate digital origination platforms with core systems including online banking and CRM
Establish and track KPIs such as conversion rates, time-to-open, abandonment rates, and customer satisfaction